How to build a link mass for a website?

1. Forums and Q&A Services

Find forums on your topic and answer audience questions. Don't make a spam account, don't stuff your posts with one word posts. Communicate with the audience and you will be happy. A link to your site can be put in a signature or in suitable posts, as long as it is organic. Likewise, in question-answer services, you can give a relevant link to your site when answering a question.

2. Social networks

Create groups on social networks and develop them. Search engines are very fond of social signals. For communication the same recommendations as for forums.

3. Marketplaces and sites looking for services

If you have an online store, then there is an opportunity to place product offers on marketplaces like Market, Yandex and others. If you have a service site, then you can offer your services (and post a link to your site) through your profile on hh.ru, freelance exchanges and other sites where they offer services.

4. Comments Blog

Look for blogs on your own or related topics, comment on posts, and some comments leave a link to your resource. A very useful source of external links.

5. Personal blog

Start a personal blog on a subdomain or on a third-party resource, for example IT's are very fond of habr.ru, medium.com, similar platforms can be found in different topics.

6. Suppliers and dealers

Ask your suppliers and / or dealers to put back links to your resource. I worked with a company that had a contract with a supplier, the contract stipulated a discount of 0.5%, provided that there was a link to the supplier’s website from the dealer’s home page.

7. Useful content

Make a FAQ, calculator, infographics or just an interesting article that users want to share. Advertise to interested audiences and get backlinks. The main thing is to make really useful content or service.

8. Buy links on exchanges

Buy a link on an exchange like miralinks.ru, prnews.io, blogun.ru. This is highly discouraged unless you are an SEO professional.

In general, the benefit to visitors will create interest on their part and you will get natural backlinks. This is a rather difficult path, but over time it pays off and you will not be knocked out of the top (of course, taking into account competent internal optimization).